STIC22
Branding
Building a vibrant tourism sector
Branding
Motion Design
Typography
In 2022 I pitched to design a new brand identity for the Scottish Tourism Industry Conference, held at the EICC. After the client chose my design over other senior designers at the Union, I went on to develop my approach and produced a unique and striking identity that I think represents the conference on a national stage.
Above is the master lockup, including the tagline for the event and also an animated intro to the identity which demonstrates the tone of voice and animated characteristics
Kinetic Poster
Here’s a kinetic poster that could be shown on bus stops or D6 Sheet display screens.
Kinetic Billboard
An example of how the visual language can be expressed on a kinetic billboard. A really striking way to advertise the event.
Pull-up Banners
Event signs and promotional materials we also made for the conference.
Brand Guidelines
Here’s the brand guidelines for the identity again showing identity but in print design
