Collage
Bet you haven’t thought this before.
Branding
Motion Design
Typography
Illustration
Print Design
App Design
3D Design
Photography
For my major project in 4th year I investigated whether I could find a way of helping people foster a love for Modern and Contemporary Art by using Graphic Design. So I have designed and created an app and brand called Collage that provides three different USP’s to any other art app on the market.
Logo
This is the logo I created for the Collage app. It is designed in two different stages. Firstly is the shapes that appear in the form of the word Collage and then after they disappear to be replaced by the letters themselves. I have done this to not only create a striking logo but also to create a graphic system that can be applied to every other aspect of the brand.
App Walkthrough
Here’s a walkthrough of the Collage app and every function it offers, what everything does and what everything looks like as well.
A Written Summary
I have also written, designed and bound a written summary to demonstrate exactly what the Collage brand means and how it can be applied. Everything is taken care of in this 84 page book from mission statement and vision, brand guidelines and application and also merchandising too. Here are some pictures for you to have a look through. You can also click the button below to download the full interactive version.
Kinetic Posters
One thing that I really wanted to investigate with my project was the use of kinetic posters because I think these provide a really interesting and eye-catching way of communicating the brand whether that be in the street, like what can be seen on these bus stops here, or over social media as well.
Kinetic Billboard
Along with my kinetic posters I wanted to design a kinetic billboard as well but this tine using Cinema 4D to create a more 3D layout and effect. This I think has worked very well and also shows off a skill that is completely self taught and one that not many others on my course will have.
Brand Application in the Urban Environment
In this section, I’ve shown examples of how the Collage brand could be applied to printed poster materials in the urban environment. Showing how it interacts with the city and how eye-catching the brand can be.
Merchandising
I have include as many examples of how the Collage brand and graphic system could be applied to merchandising and any other item that could be connected to the gallery experience.
