In 2022 I pitched to design a new brand identity for the Scottish Tourism Industry Conference, held at the EICC. After the client chose my design over other senior designers at the Union, I went on to develop my approach and produced a unique and striking identity that I think represents the conference on a national stage.
To the left is the master lockup, including the tagline for the event and also an animated intro to the identity which demonstrates the tone of voice and animated characteristics.
In 2022 I pitched to design a new brand identity for the Scottish Tourism Industry Conference, held at the EICC. After the client chose my design over other senior designers at the Union, I went on to develop my approach and produced a unique and striking identity that represented the conference on a national stage.
Below is the master lockup, including the tagline for the event and also an animated intro to the identity which demonstrates the tone of voice and animated characteristics.
