In 2022 I pitched to design a new brand identity for the Scottish Tourism Industry Conference, held at the EICC. After the client chose my design over other senior designers at the Union, I went on to develop my approach and produced a unique and striking identity that I think represents the conference on a national stage.
To the left is the master lockup, including the tagline for the event and also an animated intro to the identity which demonstrates the tone of voice and animated characteristics.
This project for Loch Lomond and The Trossachs National Park was aimed at increasing funding support, volunteers and donations to help protect the park as it grapples with the effects of climate change. I was given full creative control of the visual and audio aspects of the project and was really happy with the end result. I was able to improve my editing, sound design and colour grading skills especially when provided with footage from varying sources and stock websites.
I'm also very proud that I could be given a chance to work on such an important project for a really great client and that I was able to give back to a place that holds not just a special place in my heart, but in the whole country's too.
