My Framer Site

Project title

Collage

Client

University Major Project

Skills developed

Branding / motion design / typography / illustration / print design / app design / 3D design / photography

Software used

Photoshop / Illustrator / InDesign / After Effects / Premiere Pro / XD / Cinema 4D

In 2022 I pitched to design a new brand identity for the Scottish Tourism Industry Conference, held at the EICC. After the client chose my design over other senior designers at the Union, I went on to develop my approach and produced a unique and striking identity that I think represents the conference on a national stage.

To the left is the master lockup, including the tagline for the event and also an animated intro to the identity which demonstrates the tone of voice and animated characteristics.

For my major project in 4th year I investigated whether I could find a way of helping people foster a love for Modern and Contemporary Art by using Graphic Design. So I have designed and created an app and brand called Collage that provides three different USP’s to any other art app on the market.

Advert

To the right is an example of a short advert I made to advertise the app and explain its purpose.

Logo

This is the logo I created for the Collage app. It is designed in two different stages. Firstly is the shapes that appear in the form of the word Collage and then after they disappear to be replaced by the letters themselves. I have done this to not only create a striking logo but also to create a graphic system that can be applied to every other aspect of the brand.

Written Summary

I have also written, designed and bound a written summary to demonstrate exactly what the Collage brand means and how it can be applied. Everything is taken care of in this 84 page book from mission statement and vision, brand guidelines and application and also merchandising too. Here are some pictures for you to have a look through. You can also click the button below to download the full interactive version.

Kinetic Posters

One thing that I really wanted to investigate with my project was the use of kinetic posters because I think these provide a really interesting and eye-catching way of communicating the brand whether that be in the street, like what can be seen on these bus stops here, or over social media as well.

Merchandising

I have include as many examples of how the Collage brand and graphic system could be applied to merchandising and any other item that could be connected to the gallery experience.

Contact me

If you have any queries about my work or would like to contact me, please don’t hesitate to get in touch. If you want to see more, click the link below which will take you to my Instagram!