My Framer Site

Project title

Scottish Tourism Industry Conference 2022

Client

Scottish Tourism Alliance

Skills developed

Branding / motion design / typography / client pitching

Software used

Photoshop / Illustrator / InDesign / After Effects

In 2022 I pitched to design a new brand identity for the Scottish Tourism Industry Conference, held at the EICC. After the client chose my design over other senior designers at the Union, I went on to develop my approach and produced a unique and striking identity that I think represents the conference on a national stage.

To the left is the master lockup, including the tagline for the event and also an animated intro to the identity which demonstrates the tone of voice and animated characteristics.

Advert

To the right is an example of a short advert advertising the event.

Kinetic Poster

Here’s a kinetic poster that could be shown on bus stops or D6 Sheet display screens.

Kinetic Billboard

An example of how the visual language can be expressed on a kinetic billboard. A really striking way to advertise the event.

Banners

Here are three examples of banners made for the event.

Posters

Here's three posters again showing the bold and unique visual language.

Brand Guidelines

Here’s the brand guidelines for the identity again showing identity but in print design

Contact me

If you have any queries about my work or would like to contact me, please don’t hesitate to get in touch. If you want to see more, click the link below which will take you to my Instagram!